I built a custom CRM that brings business leads in from Google Maps, enriches them with contact details, and starts conversations through the official WhatsApp API. I added an AI feature that reads each conversation and suggests a reply with a confidence score, so sales reps can respond faster while keeping control of what gets sent.
After launch, the lead base grew by more than 500%, with 250 new leads entering the pipeline each day. The system now tracks more than 9,000 companies, and the sales cycle shortened from weeks to three or four days.
I’m a Senior Software Engineer and AI/LLM Engineer. Since 2009, I’ve worked on more than 250 projects for teams across the US, Europe, and Latin America, from early product builds to systems used at scale.
I work directly with the people making product decisions, and I stay involved from the first technical choices through launch. My work includes AI features, integrations, internal tools, web applications, and performance improvements.
Some results from my work:
- Built an AI feature for a sales CRM that reads WhatsApp conversations and suggests replies with confidence scores. The system helped grow the lead base by more than 500%, bring in 250 new leads a day, and shorten the sales cycle from weeks to three or four days.
- Brought more than 2 million records from four disconnected systems into one source of truth, with each sync completing in under 50 seconds.
- Improved an API from three seconds to 300 milliseconds and reduced infrastructure costs by about 40%.
- Built an investor-ready product from scratch in three weeks, against a ten-week benchmark.
- Led development of a payment service connecting more than 40 providers, with 99.9% uptime.
- I care about shipping software that solves a real problem and holds up in production. That means making tradeoffs clear, measuring the result, and building systems the team can keep using after launch.